October 30, 2013
Use video as a secondary tool in your job search
Video as a communication tool is surpassing the written word, and companies are spending billions of dollars in an effort to capture market share (Facebook spent $1 billion to buy Instagram in 2012).
Although the medium may be great for consumers in terms of entertainment, it isn't necessarily great for recruiting when it comes to video resumes. Here's why:
Legal complications. For recruiters and HR practitioners, the most pressing argument against video resumes is very simply for legal reasons. We have strict laws against discrimination based on age, race, gender and religion, and in the past decade the federal government has imposed even more restrictions. Video, by its very nature, invites subconscious reactions that can influence viewer behavior.
Time and effort. It takes a great deal of both to open a link, load the content and watch a video. Also, video resumes aren't searchable. (I covered the whys of keyword searching earlier this year.)
Less informative. What does a video resume tell me? That the candidate dressed up and then recited a speech. Without 1:1 conversational interaction, it doesn't give me meaningful information.
Limited availability. Everyone has access to a computer and the internet for free at libraries and unemployment offices to create a document, apply for jobs and email employers. Not so with video software. Until everyone has the same accessibility to video, it is not a standardized tool and therefore fosters discrimination.
This isn't to say that video or multimedia tools aren't relevant for the job seeker. They allow you to create an online portfolio about you, your work and your industry. Contrary to popular belief, a portfolio isn't limited to creative or financial professionals. For example:
- Retail associates can show displays they have put together.
- Real estate agents can show photos and video tours of houses they have sold, as well as neighborhood information (schools, hospitals, demographics, etc.).
- Software engineers can archive product information about products/projects they have worked on and accompanying code samples.
- Home inspectors can take and keep photos/videos of issues they have identified, as well as archive reports.
- Recruiters can create infographics on the type of sourcing, position requirements and time-to-fill metrics.
- Mechanics, electricians or plumbers can demonstrate their techniques.
A resume is still the best way to lay out your professional history in a standardized format that allows recruiters and hiring managers to objectively and quickly assess your accomplishments. Videos or graphic representations should be used as a creative addition to your online profile.
Karen Burns is the author of The Amazing Adventures of Working Girl, a career guide based on her 59 jobs over 40 years in 22 cities.
Kristen Fife is a senior recruiter, career mentor, blogger and resume consultant based in the Seattle area.
Lisa Quast is a certified career coach, mentor, business consultant, former corporate executive and author based in the Seattle area.
Randy Woods writes about job-search tools, networking techniques and other tips to help you land your dream job.
Matt Youngquist is the president of Career Horizons, a career counseling firm.
Natalie Singer is a Seattle writer, editor and small-business owner.
Michelle Goodman is the author of "My So-Called Freelance Life" and "The Anti 9-to-5 Guide."
- career profile (174)
- cool jobs (85)
- education and training (69)
- entry level (73)
- etiquette (119)
- events (72)
- featured (502)
- finding your passion (101)
- health care (79)
- HR (65)
- interviewing (97)
- job fairs (68)
- management (111)
- market trends (92)
- networking (295)
- resumes (107)
- salary (91)
- social media (99)
- technology (127)
- work/life balance (98)